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Sales Estimator Calculator
Redesign of Jungle Scout’s Sales Estimator to modernize UX, improve mobile usability, and increase lead conversions from a high-traffic product tool.
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Project overview
Redesigned Jungle Scout’s Sales Estimator to modernize the experience and transform a high-traffic tool into a stronger lead generation asset. The update improved usability, visual consistency, and conversion performance—especially on mobile.
Problem
Despite strong traffic, the Sales Estimator underperformed as a lead generator. The interface was outdated, inconsistent with the site, and poorly optimized for mobile—resulting in low conversion rates.
Approach
Modernize the UI to align with Jungle Scout’s updated brand
Improve clarity and usability across desktop and mobile
Strengthen lead capture without disrupting tool usage
Increase conversions from under 1% to 2.5–3%
Solution
Data-Informed UX Decisions
440k sessions revealed strong demand but weak conversion (0.12%)
Session replays showed repeated tool use with no clear sign-up path
These insights confirmed the need for clearer CTAs and a more intentional engagement strategy.
Conversion-Focused Redesign
Reimagined layout for clarity and scannability
Introduced contextual lead capture (pop-up form)
Limited free usage to encourage sign-up
Improved CTA placement and messaging
Added trust signals (testimonials, Trustpilot badge)
Visual Refresh
Introduced tertiary brand colors for depth and contrast
Designed custom visuals to hint at additional features
Maintained brand consistency while increasing visual engagement
Result
User Impact
Clearer, faster path from estimation to next action without disrupting core tool usage
Improved mobile usability and scannability for on-the-go sellers
Increased trust and confidence through clearer messaging and visible credibility signals
Business Impact
Transformed a high-traffic utility into an intentional lead generation surface
Improved conversion performance toward the 2.5–3% target range
Increased qualified sign-ups by aligning lead capture with moments of user intent
Created a scalable pattern for monetizing free tools across Jungle Scout’s marketing ecosystem
The redesigned Sales Estimator now functions as both a valuable standalone tool and a reliable acquisition channel—supporting growth without compromising user experience.
