Website
Sales Estimator Calculator
Redesign of Jungle Scout’s Sales Estimator to modernize UX, improve mobile usability, and increase lead conversions from a high-traffic product tool.
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Client
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Project overview
Redesigned Jungle Scout’s Sales Estimator to modernize the experience and transform a high-traffic tool into a stronger lead generation asset. The update improved usability, visual consistency, and conversion performance—especially on mobile.
Problem
Despite strong traffic, the Sales Estimator underperformed as a lead generator. The interface was outdated, inconsistent with the site, and poorly optimized for mobile—resulting in low conversion rates.
Approach
Modernize the UI to align with Jungle Scout’s updated brand
Improve clarity and usability across desktop and mobile
Strengthen lead capture without disrupting tool usage
Increase conversions from under 1% to 2.5–3%
Solution
Data-Informed UX Decisions
440k sessions revealed strong demand but weak conversion (0.12%)
Session replays showed repeated tool use with no clear sign-up path
These insights confirmed the need for clearer CTAs and a more intentional engagement strategy.
Conversion-Focused Redesign
Reimagined layout for clarity and scannability
Introduced contextual lead capture (pop-up form)
Limited free usage to encourage sign-up
Improved CTA placement and messaging
Added trust signals (testimonials, Trustpilot badge)
Visual Refresh
Introduced tertiary brand colors for depth and contrast
Designed custom visuals to hint at additional features
Maintained brand consistency while increasing visual engagement
Result
User Benefits
More interactive, modern experience
Clearer guidance and improved readability
Increased trust through credibility indicators
Business Outcomes
Stronger lead capture flow aligned with user intent
Improved sign-up performance from high-traffic entry point
Positioned the Estimator as both a valuable tool and conversion driver
