Website
Restaurant Website Redesign
UX redesign of Hudsons Canada’s Pub website, improving mobile usability, reservations, and internal content management across multiple locations.
Category
Client
Year
Project overview
Led a UX and website overhaul for Hudsons Canada’s Pub to improve the customer experience while reducing operational friction across multiple locations. The redesign simplified menu discovery and reservations, improved mobile usability, and empowered internal teams to manage content and location-specific workflows without ongoing developer support.
Problem
The existing website created friction for both customers and internal teams. Customers struggled to browse menus and make reservations—particularly on mobile—while staff depended on developers for routine content updates. Additionally, reservations from all locations were routed into a single backend flow, making it difficult for teams to manage requests efficiently.
Approach
Simplify menu browsing and reservation flows for customers
Improve mobile navigation and readability
Enable internal teams to manage content independently
Clarify location-specific reservation workflows
Create a scalable structure that supports growth across locations
Solution
Re-Structured Information Architecture
Audited and reorganized the site’s information architecture to improve discoverability across key customer and staff journeys. Navigation and page hierarchy were simplified so users could quickly find menus, locations, and booking actions without unnecessary steps.
Customer-Focused Experience
Simplified menu presentation for faster scanning
Streamlined reservation and contact flows
Designed mobile-first layouts to support in-venue and on-the-go use
Team Empowerment & CMS Flexibility
Introduced modular, component-based page blocks
Enabled marketing and location staff to update menus, promotions, and content without developer involvement
Improved clarity around location-specific reservations and inquiries
Scalable Design Foundation
Established consistent UI patterns and layout rules
Created a flexible system that supports promotions, menus, and individual location pages
Result
Improved usability for mobile-first customers
Reduced reliance on developers for ongoing content updates
Clearer, more manageable reservation handling across locations
Established a scalable foundation to support future growth and new locations
