Website
Pricing Page Redesign
Redesign of Jungle Scout’s pricing page to clarify plan value, improve mobile usability, and increase conversions for SMB and enterprise users.
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Client
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Project overview
Led the redesign of Jungle Scout’s pricing page to improve clarity, reduce decision friction, and better support both self-serve and enterprise conversions. The updated experience reflects a more mature brand while clearly communicating plan value and differences—particularly on mobile.
Problem
As Jungle Scout scaled, the pricing page no longer aligned with user behavior or business goals. Plan value was difficult to compare, especially on mobile, and the experience did not adequately support qualified enterprise inquiries or reflect the company’s evolving brand.
This resulted in:
Confusion between plans and features
Friction during high-intent decision moments
Missed opportunities for both SMB conversions and enterprise leads
Approach
Clarify plan value and feature differentiation
Improve mobile usability and comparison clarity
Support SMB conversion while surfacing enterprise paths
Increase ARR by reducing decision friction
Modernize the experience while staying true to the brand
Solution
Behavior & Funnel Insights
Analytics showed most users arrived from high-intent internal pages (Estimator, Features), indicating strong purchase intent.
Session replays revealed users skipped introductory content, jumped directly to the pricing table, and misinterpreted non-interactive elements.
These insights informed a clearer visual hierarchy, stronger affordances, and a more intentional decision flow.
Conversion-Focused Structure
Reworked the pricing table to improve scannability and mobile responsiveness
Balanced visibility between SMB and Enterprise plans without competing for attention
Improved CTA placement and sequencing to guide users toward appropriate next steps
Refined plan content to address common questions upfront and reduce hesitation
Visual Refresh
Introduced tertiary brand colors to improve hierarchy and visual separation
Improved spacing, alignment, and rhythm to reduce cognitive fatigue
Maintained brand consistency while elevating credibility and polish
Result
Simplified plan comparison and clearer value communication across all tiers
Reduced friction during high-intent decision moments, especially on mobile
Improved support for both self-serve SMB conversions and qualified enterprise inquiries
Strengthened pricing clarity as a key driver of ARR and lead quality
Successfully launched company-wide with strong internal adoption and alignment
The redesigned pricing page now functions as a clear decision-making surface—helping users confidently choose the right plan while supporting Jungle Scout’s growth across both SMB and enterprise segments.
