Website
InnQuest Canada Website
Website redesign and CRM integration for InnQuest, improving UX, content management flexibility, and internal sales workflows.
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Client
Year
Project overview
Redesigned InnQuest’s website to modernize the user experience and support long-term growth. What began as a capstone project evolved into an ongoing client partnership focused on CMS flexibility, CRM integration, and scalable internal workflows across marketing, sales, and support.
Problem
InnQuest needed a modern web presence that clearly communicated its product offerings while enabling internal teams to manage content, leads, and support requests without relying on developers. As the business grew, disconnected workflows between the website, CRM, and support processes created inefficiencies and manual work.
Approach
Modernize the visual design and site architecture
Improve product navigation and content discovery
Enable non-technical teams to manage content independently
Streamline lead capture and internal workflows through CRM integration
Reduce manual handling of support inquiries
Solution
Website Redesign
Refreshed the visual design to align with SaaS best practices
Improved information architecture for clearer product and resource navigation
Optimized performance and responsiveness across devices
CMS Flexibility
Introduced modular page templates for easy, repeatable updates
Established a lightweight design system to maintain consistency
Empowered the marketing team to update content without developer involvement
CRM Integration
Integrated website forms directly with Zoho CRM
Optimized CTAs to route qualified leads into sales workflows
Automated support requests by creating tickets with reference numbers and assigning them to the appropriate support team member
Reduced manual handoffs and improved visibility across client support interactions
Result
Scalable, future-ready web foundation supporting continued growth
Reduced reliance on developers for content and site updates
More connected sales and support workflows through Zoho CRM
Faster, clearer handling of client inquiries with automated ticket creation
Long-term client relationship built on trust, reliability, and iteration
